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Sheila Chipupa

Beauty, Hair & Lifestyle Creator

Content that helps beauty and lifestyle brands connect with women across the Portuguese-speaking world.

Portugal · Angola · Mozambique

View selected workStart a partnership

0K

Community

Instagram + TikTok

0M

Instagram views

1–31 August 2026

0%

Female audience

Instagram, August 2026

PT · AO · MZ

Core markets

Top countries

Audience data · Instagram + TikTok · Data updated: August 2026

Portrait of Sheila Chipupa, beauty and lifestyle creator based in Lisbon

About

Why Sheila

Sheila Chipupa photographed on a Lisbon street in a summer look

Sheila Chipupa is a Beauty, Hair & Lifestyle Creator connecting brands with a predominantly female Portuguese-speaking audience across Portugal, Angola and Mozambique. Through honest reviews, practical education and relatable storytelling, she creates content around skincare, natural 4C hair, makeup and everyday lifestyle.

Creating digital content since 2019 and studying Marketing Management, Sheila builds beauty and lifestyle content that women act on — not just scroll past.

Brands work with her for clear product education, honest opinion and a community that trusts her recommendations across Portugal and the Portuguese-speaking African markets.

  • Honest beauty storytelling

    Practical reviews and routines that explain what a product actually does, and for whom.

  • Natural 4C hair education

    Representation and real learning for textured hair, built through consistent product testing.

  • Relatable lifestyle content

    University life, self-care and personal growth for young women who see themselves in her.

Audience

Who Sheila reaches

Sheila reaches a young, predominantly female audience, with a strong presence in Portugal and Angola and a relevant audience across the main Portuguese-speaking markets.

Gender

Instagram · 1–31 August 2026

  • Women77.4%
  • Men22.6%
Gender — Instagram · 1–31 August 2026
SegmentShare of audience
Women77.4%
Men22.6%

Age

Audience data · Instagram + TikTok

  • 18–2441.7%
  • 25–3447.4%
  • 35–446%
  • 45–541.6%
  • 55–640.4%
  • 65+1%
Age — Audience data · Instagram + TikTok
SegmentShare of audience
18–2441.7%
25–3447.4%
35–446%
45–541.6%
55–640.4%
65+1%

Top countries

Audience data · Instagram + TikTok

  • Portugal57.2%
  • Angola24.4%
  • Brazil5%
  • Mozambique3.7%
  • Romania2.9%
  • France2%
  • United Kingdom1.6%
Top countries — Audience data · Instagram + TikTok
SegmentShare of audience
Portugal57.2%
Angola24.4%
Brazil5%
Mozambique3.7%
Romania2.9%
France2%
United Kingdom1.6%

18–34 years: 89.1% of the audience

Audience data · Instagram + TikTok · August 2026

Performance

Verified platform performance

Figures taken directly from platform insights. No estimates, no projections.

Instagram

1–31 August 2026
Followers
51.1K
Views
1.6M
Reach
310.1K
Content interactions
106K
Profile visits
9.3K
New followers
2.1K

Data updated: August 2026

TikTok

Latest available period
Followers
65.2K
Video views
838.9K
Likes
85.1K
Comments
1.7K
Shares
9.7K
Profile views
10.9K

Data updated: August 2026

Combined followers

116.3K

Followers are combined because both platforms report the same point-in-time account metric. View, interaction and profile figures are shown per platform because the reporting periods differ. Engagement rate is intentionally not shown until verified source data is supplied.

Signature content

Four editorial worlds

Recurring formats Sheila's community recognises and returns to.

Sheila Chipupa wearing her natural 4C hair

Signature editorial property

Projeto 4C

Natural 4C hair routines, product testing, real learning and representation — Sheila's owned editorial series.

Sheila Chipupa presenting a skincare routine

Skincare & body care

Beauty

Skincare and body care routines, honest reviews and practical education, with attention to black and sensitive skin.

Sheila Chipupa applying makeup on camera

Makeup, unfiltered

Make sem Filtro

Practical makeup testing: shade range, performance and value, shown without filters.

Sheila Chipupa at her university graduation

Everyday life

Lifestyle

University life, self-care, training and personal growth.

Portfolio

Selected work

A selection of beauty, lifestyle, fashion and editorial content that represents Sheila's creative work and her ability to connect with her audience.

Data updated: August 2026

Trusted partnerships

Selected Brand Partners

A selection of brands Sheila has worked with.

  • Sephora logo
  • L'Oréal logo
  • KIKO Milano logo
  • The Body Shop logo
  • Uriage Eau Thermale logo
  • Erborian Korean Skin Therapy logo
  • O Boticário logo
  • Dermage logo
  • Rituals Cosmetics logo
  • Primor logo
  • Morphe logo
  • Lola Cosmetics logo

Services

How brands work with Sheila

TikTok & Instagram Reels

Short-form video built around a clear product message.

Instagram Stories

Sequenced storytelling with demonstration and call to action.

UGC content

Brand-owned assets delivered for your own channels and paid media.

Tutorials, demos, reviews & unboxings

Education-led formats that show how a product performs.

Event coverage

Live capture and same-day storytelling from brand moments.

Campaigns & ambassador partnerships

Multi-deliverable campaigns and long-term brand representation.

Usage rights, paid media, whitelisting, exclusivity and raw footage are quoted separately.

Contact

Let's create something that connects.

Share a few details about your brand and campaign and Sheila will come back with formats, availability and a tailored proposal.

Email

sheilapartnership@gmail.com

Social

Portugal · Angola · Mozambique · Based in Lisbon, Portugal